With a clear ambition to bring back the iconic status of danish design from the 50's and 60's - but with a contemporary edge - cult Danish brand Hay are one to watch.
With an unwavering passion and commitment to design innovation and production, Hay strives to make good design accessible to all.
Drawing on the fun and creativity of young design talent as well as the edginess and experience of established designers, each year the collections are fresh, original and inventive.
Available exclusively in Australia through Cult, look out for the Hay 2013 Furniture collection and Hay Market accessories in store now.
As the 'go to' place for classic furniture and lighting, Cult's rich and varied collection spans iconic furniture design from Carl Hansen and Son's Wishbone Chair and Louis Poulson's AJ Lamp right through to new kid on the block Hay with their Woody Shelving set to become a future design classic.
Visit Cult at their showrooms across Australia with Melbourne's architecturally designed showroom a must see for its three levels of edgy loft spaces at 680 Elizabeth Street Melbourne.