What’s Happening | & Tradition New Showroom & Product Launches

Danish design company, &tradition, are a brand that’s always on the move. Venturing into new territory, they’ve just recently opened their first showroom which coincides with the launch of some inspiring new products.









Norm Architects were the designers behind the new showroom on Paper Island in Copenhagen. Located in a vast warehouse that has been stripped back to a minimum, Norm Architects have created clusters of abstract buildings and pavilions within the space to create an environment that is flexible and open to change, depending on the products being showcased. The result is a gallery like space with different modes for different uses, with the aim to invite artists and designers to craft different concepts for the space every six months.

&tradition builds on the founding principle of tradition being tied to innovation. The new products featured in the innovative showroom include a stunning marble and glass pendant light, Marble Light, a first time collaboration between and London based studio vit. &tradition also teamed up again with Sami Kallio to create the In Between dining table, and another first time collaboration with graphic design studio all the way to paris, has resulted in another rug, a collection of beautiful kilim rugs and the first rugs to be designed for the company.

The three new products add to a growing collection of gorgeous furniture and lighting, including work by renowned international designers, that spans from the 1930’s to present day. We can’t wait to see what they bring out next!